As a kid , most of us would have received incentive from our elders for doing good job. If you will finish your homework, you will get a candy or you will be allowed to play with your friends. I used to recall it as bribe until we introduced performance linked pay in the organization […]

Top 10 Things You Can Do Taking off from what I shared in the part one, now let us address each show-stopper to become the digital marketing maverick that you are waiting to be. #1 Invest in digital talent. Hire an experienced and qualified digital marketing native, someone who has been an integral part of […]

Unless you’re living under a rock, you would have come across the term ‘Influencer Marketing’ at least 817 times in the last week! Speaking about Influencer Marketing, you would know that it is one of the hottest buzzwords spoken by marketers for building your brand online. Honestly, Influencer Marketing is pretty simple – a business […]