A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
“What is the next big thing?” When it comes to social media, the frequency at which this question is being asked is astonishingly high. Attribute it to technology, which had made it possible to churn out new concepts as easily as they are debunked, or consumer trends, which are far more volatile than they have […]
Making the decision to hire an outside agency to work on building your brand on social media is an important move. Social media is such an important part of your brand that you would be doing yourself a disservice if you did not go the whole length to decide on your social media partner agency. […]
Vaishali Bhardwaj is a social media strategist and has been leading some of the most successful social media campaigns for bcwebwise. Her core strength are understanding the digital audience, and deep diving into analytics.