Category: Social Media

Award winning, bcwebwise, Digital Trends in India, Future of Digital Marketing, Mobile Internet Trends India 2013, Social Media

Top Digital Trends to watch out for in 2015

The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]

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Social Media, Twitter, Uncategorized

Innovating with Twitter as a Powerful Marketing Tool

Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in […]

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Digital Trends in India, Facebook, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Return on Investment, ROI, Social Media, Twitter

Micro Targeting Using Paid and Owned Media

A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]

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