Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
Aspirations, Being Replaced By Trends?
A lot is said about targeted advertising. That it reaches only the right people, at just the right time. That it is the perfect push, sending across the message to the perfect target audience, at that point in his or her day when they just couldn’t have done without your product. That there is more […]
Is SEO Going The Way Of The Dodo Or Is It More Like The Phoenix?
If you are using the internet to search for information then you will probably use a search engine, such as Google or Yahoo. The beauty of a search engine is that you can be as specific or vague about the information you require and it will give you results. As a user this is very […]
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