Month: November 2021

Digital Marketing, digital marketing influencers, Future of Digital Marketing, influencer marketing, video marketing

GUEST COLUMN: How video marketing drives maximum conversions

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]

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Brand building, Digital Marketing, Marketing, Marketing & Communications

How To Maximise Media Returns on YouTube

Madhur Sugar exceeds Brand Goals with YouTube festive video campaigns The Challenge Madhur Sugar operates in a cluttered & commoditized category of Sugar. The brand faces strong challenges from the unorganized sector selling loose Sugar. Through this marketing campaign, Madhur Sugar wanted to drive recall and consideration in their TG of 18-45 Female Cooking Enthusiasts. […]

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About Author

VIJAY CHAUHAN

Vijay is a media enthusiast, digital being his field of choice. With a vast hands-on experience on digital, Vijay constantly strives to drive his work on the wheels of value and efficiency in planning, buying and strategizing. Apart from dedicating his time to digital media, Vijay loves to ride his bike, watch movies, swim and chill with his friends.

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