Brand building, Data Mining

Big Data is the Big B

Data was, is and will always be the deciding factor in decision making In the early days of marketing, surveys were carried out by marketing research companies, who gave away free samples in return. The details shared by the respondents would form valuable data for the research companies and their clients. If we go back […]

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The journey of the fishes so far…

15th September 2000 – This date takes me down memory lane to my first day at BC Web Wise. We were based out of Sewri, a small setup with a group of passionate digital marketers. Since then, it has been a journey of 19 beautiful years under the guidance of our Founder – MD, Ms. Chaaya […]

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Online Reputation Management, ORM, UGC, User Generated Content

Online Reputation Management: How to Make Your Brand Stand Out!

Well, today’s world is becoming digital but still there are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Therefore, every brand has […]

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