Customer service is becoming a major differentiator for brands. Some call it a new religion for business. To provide customer service, it’s important for brand managers to be aware of their online presence and their strengths and weaknesses on social media. A successful social service strategy depends on brand managers’ ability to recognize and address […]

With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]