When Digital Geniuses Clashed at the BCWW Box-Out 2016

It’s a Thursday evening and suddenly there is a different kind of energy at work. No one is at their desks. Teams have gotten together to brainstorm. The deadline is aggressive. Everyone needs to have their ideas ready for Box-out by 9 AM next morning.

Anita Rajagopalan, Creative Director – Strategy & Usability at BC Web Wise, and tireless coordinator of the BCWW Box-Out sessions.

Anita Rajagopalan, Creative Director – Strategy & Usability at BC Web Wise

So what’s Box-Out? It’s the brainchild of our founder, Chaaya, who feels that a great idea can come from anyone and from any team. Hence, she initiated breakfast meetings once a month where employees could exchange and improvise ideas. Today as BC Web Wise has grown in number, Box-out has become a half-day out-of-office session with teams ideating for our Brands.

How does Box-Out help our employees? Every team has an assortment of members from copy, design, tech, SEO and media. This helps improve cross-team communication and functioning. Also every member is encouraged to present, which is empowering. Teams have to work on brands other than their own, hence ideas are fresh. Working on different brands also helps employees to adapt easily to new accounts.

And to add to the excitement, each team was scored by a jury comprising of our team heads.

So hear from the fishes to truly understand what Box-out means to them….

“Man I was stressed, but I Loved this session, I got to learn so much today”

“Hey I did not know Nitin could present so well. He was so passionate about what he said”

“Lunch is awesome, especially the chicken”

“I was nervous like hell, but I did it”

“Hey… how did we present? You know we made these slides in like 2 hours.”

“Those creative mock-ups were awesome, award winning quality”

“When is the next session?”

Looks like everyone really had a great time!

Heartiest congratulations to the winning teams that designed campaigns for Fevicol Design Ideas, Nutrela and Dr. Fixit.

Innovating with Twitter as a Powerful Marketing Tool

BC Web Wise Social Media

Karishma Jani – Social Media Strategist at BC Web Wise

Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in London‘ – a London-based not-for-profit organization has leveraged  Twitter to achieve a 100 percent rise in its followers, and three-fold increase as far as its click rates are concerned. Having come a massive way ahead of its modest beginning as a small-group SMS-service in 2006, Twitter is being consistently used as a powerful marketing tool by digital marketers today. What is significant is that recent efforts on part of this social media giant, are focussed at specifically catering to the needs of small and medium sized businesses (or SMBs).

Based on a 2014 survey conducted by Twitter’s Research Partnering-Firm DB5, out of 10 SMB owners have agreed that Twitter is easy to use, while 2 out of 3 have also affirmed to the fact that its usage has become increasingly convenient for online marketing, over the years. When asked about how they thought Twitter can be the most effective for reaching business goals, the following were the major opinions that they shared ( View source) :

  • Above 70 percent of SMB owners felt that Twitter is a very helpful tool for instant resolution of customer queries and issues.
  • Over 80 percent felt that it is ideal for channelizing sizeable amounts of information to large groups.
  • 73 percent of the SMB owners agreed to the fact that the best way to connect with industry experts and influencers is via Twitter.
  • About 63 percent expresses that regular tweets eliminate the need to constantly update one’s website.

Networking with key influencers and industry-relevant niche communities are commonplace strategies today. So is keeping a tab on hashtags, growing trends and ensuring regular tweets and posts. Your success as a social media marketing team today relies on how cleverly you monitor and study the latest features and updates offered by Twitter, and use them to your advantage. Here’s some food for thought for all digital marketers who wish to innovate with Twitter as a powerful marketing tool, and harness its potential to the fullest:-

Enhance The Visual Appeal

The latest major redesign rolled out by Twitter in April 2014 has made the platform more image-focused than ever before. This includes redesigned web views, inline image previews and better visibility of profile and header images. These new settings can be used to liven up your company profile with customized colours, logos and images. Enhanced visual appeal is amongst the key influencers for a larger and relevant fan-base.

Explore Visual Content In Direct Messages

Considering the increasing number of Smartphone users that rely on the Twitter mobile app, the  app has enabled image-sending in direct messages, thereby invoking better response rates from recipients. Another add-on in the Twitter mobile app, is that it now enables users to view promoted accounts with an option of ‘follow’. For all marketers and advertisers who want to target Smartphone users, this is a great opportunity to widen your reach.

Track and Optimize Conversions

With regard to promoted Tweets, it is now possible to view the exact conversions and engagement metrics, owing to the Online Conversion Tracking Feature introduced for advertisers. So you can map what worked and what did not, and optimize your future engagements.

Innovate With The Lead Generation Card

The Lead Generation Card Feature introduced by Twitter in August 2013, is yet to be tapped by many digital marketers. This card enables you to reach out to potential customers (who have expressed an interest in you) off-twitter. It also lets you track Twitter users who searched for particular products or services on your website and thereon forward relevant promoted tweets on their timeline, pertaining to their search query.

Do you have a success story o Twitter to share, then mail me on karishma.jani@bcwebwise.com


Organic Reach on Facebook Gets Tougher

The 2018 World Cup is fast approaching, with national sides making their final preparations ahead of this summer’s tournament.

We now know the groups after December’s draw. England have been put together with Belgium, Tunisia and Panama in Group G.

Gareth Southgate’s side were not among the top seeds, meaning they featured in pot two during the proceedings.

And with England’s route now mapped out, Southgate will be able to ramp up preparations for the 2018 tournament. 2018 World cup, football News ,Gaming ,Betscore ,Casino …..Sports.vin