Category: Marketing & Communications

Marketing & Communications, ORM, Social Media

Do’s and Don’ts While Responding to Customers on Social Media

Social media has revolutionized the way businesses interact with their customers. It has become a platform for businesses to not only promote their brand but also engage with their customers. As a result, it has become essential for businesses to maintain a positive presence on social media. Here are some do’s and don’ts to keep […]

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Data Driven Strategies, Data science, Digital Trends in India, Future of Digital Marketing, Machine learning, Marketing, Marketing & Communications

Using AI in Predictive Analytics: A Marketer’s Guide

Using AI in Predictive Analytics A Marketer's Guide

Online astrology websites have been the first movers on using Predictive Analysis. They’ve been using data and data-base driven technologies, for eons, to generate your horoscope within seconds. And today with AI, it can happen in real time, with real time data.  By analyzing large amounts of data, AI can identify patterns and predict future […]

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Digital Marketing, Digital Trends in India, Future of Digital Marketing, Marketing & Communications

The Ultimate Guide to Metaverse Marketing

While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]

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