What is Conversational AI and how can it revolutionize your business?
Digital Transformation has revolutionized the way businesses operate. Digitization has positively impacted and transformed various aspects of business, right from marketing to recruitment. And one such area that has been revamped because of digitization and IT marvels is customer support. A successful organization relies heavily on customer support, but customer support has evolved beyond the […]
Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
Are EdgeRank Changes Affecting Reach & Engagement With Facebook Fans?
In our previous post on Facebook Offers we pointed out just how Edgerank can limit the number of fans who will see your post. For first timers, EdgeRank is an algorithm used by Facebook which enables its content evaluation engine to decide what content should be displayed to Facebook members and how high it should […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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