Category: Customer Experience

Attention, Attention economy, Customer Experience, Digital Marketing, Loyalty, Marketing, NFT, Tokens

Understanding the Attention Economy – And its implications for the Advertising Industry

What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth!  If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]

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Customer Experience, Digital Agency, Website Design

All you need to know about Design Thinking, but were afraid to ask!

If you thought ‘Design Thinking’ only applied to graphic and web designers, you couldn’t be further from the truth. Some of the greatest innovations from the world of literature, art, music, science, engineering and business owe their origin to it. So, what exactly is Design Thinking? Design Thinking is a process for solving problems by […]

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Consumer Experience, Customer Experience, Ecommerce, Future of Digital Marketing, Internet Marketing, Marketing & Communications, Online Advertising, Online Reputation Management, ORM, Responsive Design, Website Design

5 simple reasons not to hurry to on-board low cost digital agencies

Being in a turbulent and testing financial time period, where the Digital Agencies mushrooming all over everyday, one will find themselves at their wits end to make a choice of which agency to onboard. Due to the recent budget cut-down across departments, the digital budget also takes a beating. This makes it a very tempting […]

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About Author

PRAMOD HEGDE

An amateur singer, photographer, and Projects Head at BC Web Wise.

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