Mobile Strategy: A Must in Every Digital Marketer’s Agenda
With potential buyers inherently pressed for time and marketers clamouring for their attention nevertheless, it doesn’t take much effort to comprehend that your marketing messages have greater chances of reception only if they are precise, quick and distributed well. Almost all purchase decisions are made at a drop of a hat and airline, movie bookings […]
Video Marketing: A Lucrative Opportunity for Digital Marketers
We all receive a number of marketing messages through the day- from Print Ads in our Morning Newspapers to TV Commercials, Billboards, Emails, Promotional SMSs and more. In this never-ending stream of marketing messages directed at us 24×7, only a handful actually strike a chord with us. Why is that so? As marketers, it is […]
Unleash the Power of WhatsApp in your Marketing Campaign
When the cross-platform instant messaging service, WhatsApp was launched by 2 former Yahoo employees in 2009, nobody would have offered 1 in a million odds for its current popularity. From being a rage amongst smartphone users for its brilliant chat, media sharing and integrated mapping features, this platform is now a powerful marketing tool as […]
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UPASANA NAITHANI
Upasana is an avid reader, book collector and keen follower of new opportunities in digital media.
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