Month: April 2023

Chatbot, Consumer Experience, Customer Experience

Excessive use of ChatBots can lead to Customer Dissatisfaction!

In today’s business landscape, communication channels have expanded greatly, thanks to the rise of social media. Companies can now connect with their customers on a real-time basis and promote their products and services effectively. However, as the volume of customer inquiries and comments continues to increase, companies have started using automated chatbots to handle customer […]

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Future of Digital Marketing, video marketing, video production

Why Video Marketing is the Future of Digital Advertising

According to a study by Statista, video ad spends are expected to reach $9.26 Billion by 2024. Currently the most trending content format on popular social media platforms including Facebook, Instagram and Twitter is videos. The last couple of years have seen the rise of short video format apps like TikTok, Moj, MX Takatak which […]

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Digital Marketing, Future of Digital Marketing, Marketing, Marketing & Communications, Social Commerce, Social Media, social media influencer marketing

5 Effective Ways to Improve Your Social Media Marketing Strategy Today

Social media has become an indispensable part of our lives. Whether we are scrolling through our newsfeeds on Facebook, checking out Instagram stories, or tweeting our thoughts on Twitter, social media has become the go-to platform for communication, entertainment, and sharing information. Social media management has emerged as a powerful tool for businesses to promote […]

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